Orientation in the vocational training jungle

What draws young people’s attention to training occupations and training places?

Coverbild: BWP 1/2014
Ausgabe/Jahr (Jahrgang) 1/2014 (43)
Seite(n) 20-24

In their search for training occupations, young people come across numerous offers and market players intent on pointing them in particular directions. In the face of this diversity, the question that arises is how young people experience the phase of career choice and job-hunting, and what forms of provision they find most helpful: are personal contacts and conversations as high a priority as ever, or is the Internet the primary means of attracting young people’s attention? And do information-finding and searching strategies vary with selected socio-demographic attributes? Current empirical findings on these questions are supplied by the 2012 Vocational Training Applicant Survey conducted by the Federal Employment Agency (BA) and BIBB.

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