Young women in technical apprenticeship occupations

Despite extensive research and a plethora of measures and programmes, no success has thus far been achieved in terms of bringing about a significant increase in the number of women in technical occupations. Against such a background, this article presents an employment-oriented research approach which investigates specific practical options to increase the proportion of female trainees in technical apprenticeship occupations. The main focuses are on the influence of childhood activities and on possible occupational marketing measures. The article uses the results of an online survey of 1,339 trainees in Lower Austria.