Digital trainee marketing

Interview with Christopher Knieling on new recruitment strategies in the chemical sector

Coverbild: BWP 1/2019
Issue/Year (Volume) 1/2019 (48)
Page(s) 32-33
Language(s)
    englisch

 
“Elemental Diversity” (EIVi) is a training campaign that has been launched by employer associations in the chemical industry. As well as including conventional marketing instruments such as a training place exchange, brochures and flyers, the campaign places a main focus on digital formats and videos in order to encourage young people to enter training in the chemical sector.
 

Quote
BWP citation style
: Digital trainee marketing. Interview with Christopher Knieling on new recruitment strategies in the chemical sector. In: BWP 48 (2019) 1, S. 32-33. URL: https://www.bwp-zeitschrift.de/dienst/publikationen/en/9718
APA citation style
Bundesinstitut für Berufsbildung (Hrsg.) (2019). Digital trainee marketing: Interview with Christopher Knieling on new recruitment strategies in the chemical sector. Bonn: Franz Steiner Verlag

Overview

The Federal Institute for Vocational Education and Training is an independent federal institution established under public law.