Can role models increase young women’s interest in IT training occupations?

“VET ambassadors” as an example of career orientation based on social approval

Coverbild: Can role models fire the enthusiasm of young women for IT training occupations?
Author
Issue/Year (Volume) 2/2023 (52)
Page(s) 18-22
Language(s)
    englisch
Keywords

In view of the shortage of skilled workers and a pronounced underrepresentation of women in IT professions in Germany, this study asks whether vocational role models can attract more young people, especially more young women, to IT professions. This study uses the example of “VET ambassadors” in Germany – a novel career orientation approach based on social identification and social approval – to study the impact of vocational role models on students’ career preferences. Initial results from the BIBB-TUDa-Career Orientation Study suggest that role models may reduce gender differences in students’ occupational knowledge, self-efficacy and career preferences for IT professions.

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BWP citation style
Beckmann, J., Estela Esteve, A.; Granato, M.: Can role models increase young women’s interest in IT training occupations? “VET ambassadors” as an example of career orientation based on social approval. In: BWP 52 (2023) 2, S. 18-22. URL: https://www.bwp-zeitschrift.de/dienst/publikationen/en/18929
APA citation style
BIBB, B. (Hrsg.) (2023). Can role models increase young women’s interest in IT training occupations?: “VET ambassadors” as an example of career orientation based on social approval. Bonn: Franz Steiner Verlag

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The Federal Institute for Vocational Education and Training is an independent federal institution established under public law.