The occupational choice of male and female pupils is shaped by their family, friends and immediate environment. However, young women often lack female role models for industrial and technical occupations. This is an area in which the project girlsatec is seeking to have an impact. Young women who are undergoing or have completed training in a technical occupation are acting as ambassadors and providing female pupils with insights into their everyday working lives as part of the vocational orientation process. The article outlines the project and shows how specific support for the ambassadors is helping to secure the project’s success and continuation.