Digital skills are a key prerequisite for those seeking equitable participation and an opportunity to help shape the world of work. They have now become an integral part of every occupational field. IT expertise is in particular demand. For this reason, the Ministry of Economic Affairs of the State of Baden-Württemberg has developed and piloted a project which aims to spark the interest of girls and young women in topics and applications relating to every aspect of IT and digitalisation. This article describes the concept and offers a forecast of further developments.