The self-administration work performed by unpaid volunteers in the craft trades is also one of the principal pillars on which dual training in the sector is founded. However, the shortage of skilled workers also means that up-and-coming talent is thin on the ground. The craft trades sector is reacting to this development by launching projects to acquire the services of target groups which have previously been under-represented. These also include persons from a migrant background. One initiative, “Craft Trade Ambassadors”, is described in this article.